RIF & SOHN
 

SPIES REJSER - THE HOME WEATHER MACHINE

Insight:
When the danes go on vacation, they enjoy it alot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When we say that the Danish summer is the best day of the year, it’s not really a joke. This might be one of the reasons why we love to travel to exotic destinations. Even during the summer. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad.

Solution:
Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand. By entering their home town, the machine could replicate the actual home weather using real time data from an online weather service. The computer then translated the data into a simulation with all kinds of bad weather from rain and wind to thunder and lightning, fog and snow. We also added a little extra rainwater all the way from Denmark to make the experience even more authentic. We turned the event into a film, and hopefully it will inspire people to book their next holiday and escape the home weather.

 

THE MAKING OF

 

CREDITS:
Robert/Boisen & Likeminded
Heinrich Vejlgaard
Søren Christensen
Peter Harton
Playground Marketing